Fragrance families

Fragrance families are broad ways of describing how a scent feels and develops. Common families include fresh, floral, woody, amber, and gourmand.

Top, heart, and base notes

Top notes are the first impression. Heart notes shape the character as the fragrance develops. Base notes remain after the lighter notes settle.

How to apply perfume

Apply to pulse points such as the neck and wrists. Avoid rubbing the fragrance into the skin, which can change how it develops.

How to choose a scent

Think about the occasions you dress for, the styles you already enjoy, and whether you prefer fresh, sweet, woody, floral, spicy, or warm profiles.